Perhaps you have an alternative marketing term for it - insights, updates, news, or even a journal - however you choose to describe the platform, chances are your business is utilising a blog to publish valuable content online…and if you’re not, why not?
Blogging offers your business the chance to connect with its audience and customers whilst also showcasing its niche and expertise. A highly effective way to grow your business, here a few of the reasons why you should be pressing the publish button regularly:
- Blogging makes it easier for your business to be found: every post published offers a new opportunity for your business to be found. With the right optimisation and fresh, authoritative content, you’ll find yourself in a favourable position from an SEO perspective, driving relevant traffic to your website.
- Brand awareness: you’re in control of your content and as such, you can set the tone by offering helpful advice and valuable insights in the same friendly manner as you would if you were sitting down for a coffee and a chat. Taking this informal approach can add so much value to your business's brand reputation.
- Trust and credibility lead to connection: a blog offers the chance to connect with your audience through comments and social media. If you’re sharing informative, insightful content it will build trust with those potential customers and allow you to engage with them on a more personal level.
- Shared content will grow your reach: providing your audience with useful, valuable and even fun content that can be passed on, is a sure-fire way to expand your business's reach beyond its website visitors. From how-to guides to hilarious memes, creative content that resonates with your audience is a great way to get noticed.
Your business blog is a dynamic publication - a fantastic way to share expertise and showcase authority within your niche field. It will keep customers returning if you are regularly publishing engaging information and is a powerful, effective tool to utilise for digital marketing.