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Keyword research is a crucial step in understanding what terms and phrases your target audience is using to search for information, products, or services. Neglecting keyword research can result in missed opportunities, low visibility, ineffective content and ultimately, reduced competitiveness in the digital landscape.
Some of us writers might describe this as the unrefined approach to writing SEO content - it’s an outdated practice that involves overloading content with excessive and irrelevant keywords in an attempt to manipulate search engine rankings. Search engines have become much more sophisticated and are able to recognise these tactics; so if a website is caught engaging in keyword stuffing it can face penalties, including a drop in search rankings.
Whether it’s poorly written, misleading, overly promotional, outdated or simply not well-researched, publishing low-quality content can negatively impact user experience, credibility, and engagement. This can lead to reduced audience trust and can potentially harm a brand's reputation.
Search intent refers to the reasons why a user is searching and what they want. If your content doesn't match this, it can cause the following problems: Low CTR, high bounce rates, poor engagement, reduced conversion rates, negative user experience and lower rankings, as you won’t be meeting the needs of your target audience.
If you’ve got content on your website that resembles or exactly matches content found on other websites or different sections within the same website, this can have an adverse effect on your rankings in Google search results. This is more common if your website has been scraped and the content has been used elsewhere, however, there are also a wealth of tools available to check for this.
For those in need of SEO content support, we offer plenty of knowledge and can provide your business with content…and the context required to ensure you can sustain or improve a high-quality SEO score. Our writers - armed with the latest tech - provide SEO-rich copy that has been thoroughly researched, is on-brand and includes all the relevant keywords needed to make sure it will rank well. Have a browse of our case studies to discover more.
And if you’re new to Conturae and sign up for your first piece of content, we’ll send you a free SEO report highlighting all your content wins, including SEO content score, top keywords (included within your piece of content) and competitor research.