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Sarah C
August 22, 2023
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The benefits of using content writing services (like Conturae) for your business

With the ever-growing digital landscape, businesses need to stand out with high-quality content that captures their audience’s attention. From web content writing to helpful blog articles, guides and SEO-focused content, professional content writing

Why is content writing important?

Content writing plays a crucial role in keeping people engaged, boosting SEO and turning visitors into customers - and with professional content writing services, you can expect a diverse mix of content types, such as articles, blog posts, and social media posts, to cater to your content marketing strategy.

Types of content writing services - what we offer

There are various types of content writing services designed to cater to different business needs, such as web content writing, blog writing, and SEO content writing. Each of these services has a unique focus and offers a range of benefits to help businesses create high-quality content that resonates with their audience. 

At Conturae we deliver quality content quickly and at scale for any business in need of it. By utilising our unique Brief Creator, paired with our Idea Generator, we can offer high-performance SEO optimised content that’s been written and edited by human hands and minds. Clients are in control of the element of AI used, and content will be distinguished by the value of our advanced technology and finessed by the integrity of our niche writers.

Blog writing services

Our blog writing services provide the following benefits:

  • Well-researched and interesting articles to increase brand recognition
  • Drive more traffic to your site
  • Niche writers with good research skills and expert knowledge
  • Ability to write well for business and tailor content to your brand tone of voice

To create compelling content in the form of long-form blog posts, writers need to have these skills and qualities.

Outsourcing blog writing can give businesses access to a wide range of talent, particularly when utilising a network of writers such as Conturae as we ensure we find the perfect writer with the right skills and experience for the job. With niche writers specialising in specific industries, you can ensure your blog articles resonate with your target audience and effectively convey your business goals.

SEO content writing services

SEO content writing services aim to:

  • Create content optimised with relevant keywords, including SEO, to boost search engine rankings and visibility
  • Improve your site’s search rankings
  • Increase sales and leads, ultimately benefiting your business.

Engaging content not only answers users’ questions but also keeps them on your site longer, contributing to better search rankings. And with Google’s recently updated “Helpful Content” system, it is now even more important to ensure niche writers are producing experiential copy. 

Outsourcing SEO content writing can save businesses up to 13% per lead, making it a cost-effective option for many businesses looking to improve their online presence.

Web content writing

Web content writing is all about crafting engaging and informative content for websites to draw in and keep visitors. The creative side of writing online content involves coming up with ideas based on content clusters and incorporating secondary keywords and main topics to discuss.

By using web content writing services, you can ensure your website has the right information, is organised effectively, and is free of unnecessary elements that might hinder your site from ranking high in search results. Creating website content that appeals to your target audience is crucial for retaining visitors and turning them into potential customers on your landing pages.

Benefits of outsourcing content writing

Choosing to outsource content writing offers numerous benefits, such as:

  • Allowing businesses to focus on strategy and other important tasks. No need for lengthy sign-offs
  • Enabling more frequent content publishing
  • Saving money on marketing
  • Increasing online traffic and leads
  • Freeing up valuable time

It can also be a cost-effective solution, as businesses don’t need to hire and train in-house writers or worry about the cost of content creation.

By outsourcing content writing, businesses gain access to a diverse pool of talent, ensuring they find the perfect writer with the right skills and experience for their needs. This can also result in improved content quality, as experienced writers can create top-notch content tailored to the specific requirements of the business. We can turn a 2-week process into a completed task within a matter of days! Get your blogs, articles, social posts and web copy at record speed. 

So, whether you’re a lively marketing team, a bustling agency or a hustling entrepreneur, we’ve made sure there’s a plan for everyone. If you’d like to find out more about our work at Conturae and how we can help your business create quality content at scale, check out our case studies or jump right in for free here.