As a small business or entry-level marketer, you're always looking for ways to improve your website's ranking and brand positioning. One of the questions you might be asking yourself is, "How long should a blog post be?"
This is a great question because the length of a blog post can have a significant impact on your readers and Google's search algorithms. So we're going to take a closer look at the length of a blog post and how it can affect your website's ranking.
Before we answer the question of how long a blog post should be, let us discuss the two main types of blog posts: short-form and long-form.
These are usually less than 1000 words and are perfect for trend-led pieces and brand positioning. They're great for capturing attention and getting people excited about your brand. Short-form blogs typically range between 500-800 words, however, this is not a strict rule, and the length of your blog post should ultimately depend on its purpose. For short-form blogs, it's important to keep things concise and to the point. Make sure you're delivering valuable information in a clear and engaging manner.
This short-form blog post was crafted as a press release and serves as a short and snappy piece for brand awareness.
Long-form blog posts
You’ll typically find are usually 2000 words or more and tend to be more in-depth and informative. These types of blog posts are perfect for providing helpful content and acting as guide pieces for your readers. They're also great for building trust and establishing yourself as an expert in your field. Long-form blogs allow you to delve deeper into a topic and provide more in-depth information. This can help establish your credibility and authority in your niche.
Another factor to consider when determining the length of your blog post is user engagement. Research has shown that longer blog posts tend to have higher engagement rates, as they provide more value and keep readers on the page.
Here’s an example of a long-form post we penned for a Block Management firm who wanted to create a helpful reference guide and needed to cover all aspects of the subject.
Should I write both short and long blog posts?
In short, yes. Instead of focusing on an exact word count, focus on creating high-quality and engaging content for your readers. This will not only help improve your website's ranking but also keep your audience coming back for more. Remember, it's not about the length of your blog post, but the value it provides to your readers. So always prioritise quality over quantity when crafting your blog posts.
When it comes to Google's search algorithms, the competition for ranking is high. Google's goal is to provide searchers with content that satisfies their search intent. If your blog post provides comprehensive information that satisfies search intent better than your competitors, Google is more likely to rank your blog post higher in the search results. Being the one-stop shop for information on a particular topic is the best way to satisfy search intent.
So, how long should a blog post be? The answer is, it depends. Before choosing which type of blog post to write, you need to understand your readers and what they expect from your content. There’s no magic word count that guarantees a higher ranking on Google.
However, understanding your audience and providing comprehensive information on a particular topic is the best way to get noticed by Google's algorithms. Whether it's a short-form blog or a long-form guide, the focus should always be on providing value to your readers. Keep your tone approachable, lighthearted, and transparent, and always remember that quality is more important than quantity.
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