But there are actions you can take to increase rankings and give your content a boost.
Enter guest blogging, a clever way to showcase your expertise across the web and earn those coveted backlinks in the process that helps content climb the SEO ladder. The problem is that most people are doing it wrong.
You don’t have to though, because this guide covers the art of guest blogging in a way that actually moves the needle.
Before we jump into the strategies, let’s make sure we’re all on the same page about what guest blogging for SEO actually means.
Guest blogging, also known as guest posting, is the practice of a guest blogger writing content for another website or blog in your industry. In return for providing valuable content, you typically get to include a backlink to your own site within the post or author bio.
Now that we understand the “why,” let’s dive into the “how.”
Here’s how you can create a strategy designed to win when it comes to guest blogging.
The first step in your guest blogging approach is finding the right blogs to pitch. Not all blogs are created equal when it comes to SEO value, so it’s important to be selective. There are various ways to find and assess guest blogging opportunities, such as using Google search, niche-specific forums, industry-related subreddits, Twitter search, reverse engineering competitor's backlinks, blogs listed on AllTop.com, engaging on blog comments, and using lists of sites that accept guest posts.
How to find suitable targets:
When evaluating potential target blogs, consider:
Pro tip*: Create a spreadsheet to track potential target blogs, including their DA, contact information and guest posting guidelines.*
What’s the point in writing a guest post if it’s not going to pop? You want to create engaging content, so once you’ve identified your target blogs it’s time to come up with pitch ideas that will grab the editor’s attention.
Here’s how to brainstorm winning ideas:
Remember that your pitch should benefit the host blog’s audience first and foremost. Yes, you want to promote your business. But you do that by creating something that hits the right notes with the publication’s target audience and offers them value.
Your pitch email is your first impression with the blog editor. Make it count.
Here’s a template to get you started:
Subject: Guest Post Idea: [Your Compelling Title]
Hi [Editor’s Name],
I’m [Your Name], a [Your Position] at [Your Company]. I’ve been a long-time reader of [Blog Name] and particularly enjoyed your recent post on [Recent Post Topic].
I’d love to contribute a guest post that I think would resonate with your audience. Here’s my idea:
[Your Proposed Title]
This post will cover:
I believe this topic would be valuable to your readers because [explain why]. I’ve written similar content for [mention any notable publications], and you can see examples of my writing style here: [link to your best work].
Let me know if you’d like me to write up a draft or if you need any additional information.
Thanks for your time, [Your Name]
Personalisation: Show that you’re familiar with the blog. Clear, compelling title: Make your proposed topic stand out. Outline key points: Give the editor a clear idea of what you’ll cover. Establish credibility: Mention relevant experience or previous publications. Keep it concise: Respect the editor’s time by being brief but informative.
Here’s how to brainstorm winning ideas: Emphasize the importance of developing unique and winning guest post ideas by performing keyword research, providing a unique perspective, analyzing the target site for successful topics, and keeping up with industry news and trends.
We’re not saying you should write the email verbatim, but it gives you an outline for the points you want to hit. And if your pitch is accepted, it’s time to deliver on your promise. Creating high-quality content is central not only for getting your post published but also for maximising its SEO value.
Follow the blog’s guidelines: Pay attention to word count, formatting and style requirements.
Creating high-quality content is central not only for getting your post published but also for maximising its SEO value. Additionally, sharing the guest article on social media and monitoring its performance can significantly enhance its reach and impact.
The goal is to make the editor’s job as easy as possible. The better your content, the more likely you are to be invited back for future guest posts.
When it comes to the backlink in your guest post, the anchor text (the clickable words that contain the link) plays a super important role in SEO.
Check out these some best-practice tips for anchor text optimisation:
For example, instead of always using “SEO services” as your anchor text, you might use variations like “digital marketing solutions,” “search engine optimisation strategies,” or even your brand name.
Your job isn’t done once your guest post is published. Promoting your post can increase its visibility, which helps spread the word and give it more engagement. All of this contributes to its SEO value.
Here’s how to give your guest post a boost:
The more engagement your post gets, the more valuable that backlink becomes in the eyes of search engines.
Guest blogging is so much more than getting one-off backlinks. Building relationships with editors and other bloggers will help lead to ongoing opportunities.
Nurture these relationships:
These relationships can lead to regular contributing opportunities, which can be goldmines for consistent, high-quality backlinks.
To refine your guest blogging strategy over time, track your results and see where tweaks and improvements may come in handy.
Key metrics to monitor include:
Tools like Google Analytics, SEMrush and Ahrefs can help you track these metrics. Use the data to identify which types of posts and which host blogs provide the most value, and adjust your strategy accordingly.
While guest blogging can be incredibly effective for SEO, that’s only if you do it right. It’s easy to fall into traps, so look out for certain pitfalls so that your guest blogging efforts have the right results.
Use these tips as a good starting point to craft a solid guest blogging strategy. And check out our guide on how long a blog post should be.
Once you’ve mastered the basics, consider these advanced techniques to take your guest blogging strategy to the next level:
Finding the guest post submission page on target blogs is crucial for identifying opportunities and understanding the guidelines for guest posting.
To really understand the value of your guest blogging strategy, you need to measure its impact on your SEO.
SEO is a long-term game. It may take several months to see significant results from your guest blogging efforts in most cases, so be patient and consistent and don’t forget to keep creating content for your own website while you’re doing guest blogging.
As search engines continue to evolve, so too will the practice of guest blogging for SEO. However, the fundamental principle remains the same: creating valuable content for relevant audiences will always be beneficial for both SEO and overall digital marketing success.
Looking ahead, we can expect:
Staying informed about these trends and consistently applying the strategies discussed means you can see to it that guest blogging remains a handy part of your SEO arsenal for years to come.
Successful guest blogging is not just about immediate results. It's a long-term strategy that builds relationships, provides value, and strategically grows your online presence. The significant rewards it offers make it a worthwhile investment.
Whether you're looking to write a guest blog or blog posts for your own website, Conturae, with our unique blend of human expertise and AI precision, can help you create high-quality, SEO-friendly content that ranks for keywords that reach your target audience.
If you're ready to take your content game to the next level, don't hesitate to contact Conturae today!