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Client-centric agency partners with Conturae to get their client to #1 in Google

A performance marketing agency partnered with us to provide one of their top clients with regular, helpful content in their industry-specific journal which offers hints and tip-style articles and guides to prospective customers for inspiration.

The Highlights

Reached #1 on Google

The helpful guide piece ranked at the top of page 1 for its core keyword

Featured Rich Answer

Google featured the guide in the coveted top-of-the-page Rich Answer spot

High SEO score

The guide scored 43% better than the average competitor


We were tasked with creating monthly content for an industry-specific consumer business in the home improvements industry - an online tile shop - to flesh out the client’s website with timely, trend-led pieces of content, with a balance of helpful long-form guide pieces and short-form seasonal, style conscious copy to both rank well, assist in pushing customers down the sales funnel and create brand awareness.

Our work

On this occasion, we were asked to create a specific guide piece to offer information and expertise on the timeless appeal of Victorian Tiles. The customer steered us towards drafting a long-form post that gave readers plenty of context, a history of the style of these tiles, and helpful how-to’s for ways to incorporate Victorian Tiles within the home using modern replica tiles in both contemporary and traditional abodes. Our writer did a great job, executing the perfect blend of tone of voice, relevant information, inspiration and CTA’s. 

The result

The guide ranks very highly - at the top of page 1 for its core keyword - and we believe this is thanks to hitting the sweet spot of relevance, and helpfulness - answering user questions and offering plenty of expertise and information - as well as inspiration, that might prompt the reader into buying a sample… or perhaps more! The tile shop now has a well-rounded guide for Victorian Tiles to send potential customers to, for reference, and it offers lots of brand association. Paired with the company’s attractive site aesthetic, it’s a great guide to read and enjoy.

Celebrating the wins
  • A helpful guide piece ranking at the top of page 1 for its core keyword
  • On-brand content that will resonate with the target audience
  • Answered user questions demonstrating expertise and information
  • From brief to final content within 5 days
5 Stars

I thoroughly enjoyed writing this piece. I've worked on a few trend-led articles for this client, so its great to see the results!

5 Stars

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Put us to the test, 100% risk-free

Love us or we’ll refund you, no quibbles. If after a few rounds of revisions you’re not absolutely loving your content, your money will be back in your pocket quicker than you can figure out how to pronounce Conturae*

*our legal team told us we have to state it takes 3-5 business days for refund to arrive. Party poopers.
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