The business

Our client is a highly regarded Digital Agency founded in 2007 and based in the UK.

The company services a growing number of it's own clients in building and executing bespoke digital marketing strategies.

One such strategy was in relation to a newly acquired client - a well known, worldwide brand.

As part of the Digital Marketing Strategy, the company needed to produce high performing blog posts in order to channel more prospective customers to the company website.

The problem

A review of a previous blog post on the company website revealed that it had been written almost exclusively by an AI writing tool.

A review of it's SEO performance revealed that it scored very poorly and thus would be incredibly unlikely to be found during a Google search.

In effect, the company had paid for a blog post which was underperforming and unlikely to fulfil its intended purpose.

Our work

The Client was able to spend just a handful of minutes completing a brief. They provided their own keywords (consistent with their existing SEO strategy) and these were complimented by our own, high performing keywords based on SEO analysis.

The 'job' was assigned to Rees, a Conturae writer based in the UK who is experienced in technology and e-commerce (the relevant sector(s) in which the company operates.)