Case Study

Scaling consultancy business with a blog/resource section that was significantly out of date

This scaling business suffered the effects of low-performing, out-of-date blogs on their website. By choosing a plan, sufficient for their needs, they've been able to make blogging a regular, frictionless process.

Business Type:

Business to Business

Website Type:

What we did:

SEO Optimised Blogs

SEO Score

Our writing tool uses multiple factors to decide an SEO score, this includes use of headings, imagery, links, etc. The higher the score, the more likely it is that the blog will appear higher in search engines.

Before

After

*SEO performance measured in collaboration with Surfer SEO

The highlights

We increased SEO performance from 40/100 to 81/100 *
A 4 minute brief is all it took for the client to see these results
This high quality content was AI assisted with content written, edited and formatted by a skilled Conturae writer in less than 5 days.
The blog section was not relevant to the growth plans of the business - the client has made fantastic use of the Ideas Generator to find content that is relevant.

The business

Our client is a scaling Health & Safety Consultancy based in the UK. The company services a growing number of clients who outsource their health and safety needs.

Management within the company had prioritised core business functions due to growth and, despite knowing the need to blog as part of their Digital Marketing Strategy, had fallen far behind.

The problem

A review of a previous blog post on the company website revealed that it scored very poorly from an SEO perspective and thus would be incredibly unlikely to be found during a Google search.

In effect, the company had paid for a blog post which was underperforming and unlikely to fulfil its intended purpose.

Reviewing the blog section of the website, it was clear that the company had employed a 'hit and hope' strategy with the content having no clear direction and, in actual fact, being quite irrelevant (i.e. blogs on subjects that people aren't searching for.)

Our work

The Client was able to spend just a handful of minutes completing a brief. They requested that we use our own optimised keywords.

The 'job' was assigned to Dawn, a Conturae writer based in the UK who has experience in business, HR and compliance.

Celebrating the win(win)

The job was completed in less than 5 days

The blog performs exceptionally well from an SEO perspective.

But the clear win here is that the company now have a structured way in which to produce blogs and articles for their website with no guesswork and no time wasted trying to find ideas.

Instead, they make good use of the Conturae Idea Generator to deliver them high-performing, relevant topics.

Verified Conturae Writer

Verified Conturae Customer

Get a high-performing SEO blog written for just £49

Superior quality, unrivalled efficiency and high-performing content that's been crafted and edited by human hands and minds, with (a little) help from AI.