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This scaling business suffered the effects of low-performing, out-of-date blogs on their website. By choosing a plan, sufficient for their needs, they've been able to make blogging a regular, frictionless process.
Our writing tool uses multiple factors to decide an SEO score, this includes use of headings, imagery, links, etc. The higher the score, the more likely it is that the blog will appear higher in search engines.
Our client is a scaling Health & Safety Consultancy based in the UK. The company services a growing number of clients who outsource their health and safety needs.
Management within the company had prioritised core business functions due to growth and, despite knowing the need to blog as part of their Digital Marketing Strategy, had fallen far behind.
A review of a previous blog post on the company website revealed that it scored very poorly from an SEO perspective and thus would be incredibly unlikely to be found during a Google search.
In effect, the company had paid for a blog post which was underperforming and unlikely to fulfil its intended purpose.
Reviewing the blog section of the website, it was clear that the company had employed a 'hit and hope' strategy with the content having no clear direction and, in actual fact, being quite irrelevant (i.e. blogs on subjects that people aren't searching for.)
The Client was able to spend just a handful of minutes completing a brief. They requested that we use our own optimised keywords.
The 'job' was assigned to Dawn, a Conturae writer based in the UK who has experience in business, HR and compliance.
The job was completed in less than 5 days
The blog performs exceptionally well from an SEO perspective.
But the clear win here is that the company now have a structured way in which to produce blogs and articles for their website with no guesswork and no time wasted trying to find ideas.
Instead, they make good use of the Conturae Idea Generator to deliver them high-performing, relevant topics.