The business

Our client is a scaling Health & Safety Consultancy based in the UK. The company services a growing number of clients who outsource their health and safety needs.

Management within the company had prioritised core business functions due to growth and, despite knowing the need to blog as part of their Digital Marketing Strategy, had fallen far behind.

The problem

A review of a previous blog post on the company website revealed that it scored very poorly from an SEO perspective and thus would be incredibly unlikely to be found during a Google search.

In effect, the company had paid for a blog post which was underperforming and unlikely to fulfil its intended purpose.

Reviewing the blog section of the website, it was clear that the company had employed a 'hit and hope' strategy with the content having no clear direction and, in actual fact, being quite irrelevant (i.e. blogs on subjects that people aren't searching for.)

Our work

The Client was able to spend just a handful of minutes completing a brief.  They requested that we use our own optimised keywords.

The 'job' was assigned to Dawn, a Conturae writer based in the UK who has experience in business, HR and compliance.